Position Summary:
This person will be responsible for driving the overall social media & content strategy across all organic social media channels, including overseeing the monthly content calendar, 360 social support plans for product launches/activations, along with identifying and implementing brand aligned social trends. This role will work cross-functionally with all creative & marketing teams, and report directly to the Senior Manager of Social Media. Our ideal candidate is a team player with excellent communication, writing and analytical skills (you love the data!), while able to effectively multi-task and achieve deadlines in a fast-paced environment. A true content creator at heart you have stellar copywriting skills, a knack for engaging storytelling, and a talent for producing stunning visual content in a variety of formats from graphics, GIFs, Instagram stories, Reels, TikTok videos, Pinterest guides, YouTube Shorts, etc.
Essential Job Duties and Responsibilities: (Additional duties may be assigned)
- Concept and execute short & long-term social media strategies (activation plans)
- Oversee the development of the social calendar across all organic social channels including support for new launches, campaigns, events, & promotions
- Lead daily and weekly organic social media strategies to best acquire new followers, enhance best practices and meet brand social media KPIs benchmarks / goals. You stay close to the data and pivot quickly when needed
- Ideate, write, and edit copy for all social channels (IG, FB, Pinterest, YT, TW & TikTok) working closely with the creative team and ensuring it's written to the correct audience persona / channel
- Partner closely with the creative team for best-in-class assets. Review & approve produced social content (TikTok, IG stories, Reels, etc.) must be able to provide timely clear feedback & edits
- Focus on driving forward the growth of our newly launched TikTok while working to implement TikTok Shops, spark ads, etc
- Create and deploy an evolved community management strategy in collaboration with our customer service team
- Monthly concepting of social media content, content creators & storytelling series to support company growth
- Regularly identify emerging social trends, new social features & strategize opportunities for the brand to actively engage
- Partner with our Influencer team to repurpose any and all content, as it fits into monthly content calendar
- Create / edit images, GIFs, and videos if needed. Mostly working from pre-existing brand templates through tools such as Canva and Packsia
- Work closely with our paid media marketing team on paid social strategy & execution (allowlisting, etc.) to measure the value and impact of our social channels while driving stronger clicks and sales through social media selling tactics
- Strong reporting & analysis skills - campaign success, channel growth, awareness and acquisition KPIs, competitive analysis, etc. You know your way around tools such as Social Commerce and can put forth enhanced social media reporting templates
- Own social listening and competitive insights through Sprout Social and develop enhanced reporting around it speaking to both qualitative and quantitative data points
- Lead social giveaways
- Manage, develop, & coach social media associate(s) in day-to-day responsibilities
- Lead weekly social brainstorms and create a monthly social media newsletter to send company wide